Building Billion Dollar Impact & Innovation: Business Wisdom from Coca-Cola’s Fernando Hernandez

Would you like to get business advice from a super successful, global leader at a Fortune 500 company? Who wouldn’t! Naturally, then, I was thrilled when Fernando Hernandez, Global Leader, Supplier Diversity at Coca-Cola, agreed to appear on ATR’s podcast Parent. Boss. Leader. Fernando has had an interesting career, to say the least! He’s been […]

Did you see the Google Super Bowl ad where a dad prepares for an upcoming job interview using Gemini Live? It’s a heartwarming, well-told story and a great example of how AI can make life easier and better for people — in this case, during their job search. Our advice to candidates has always been […]

I had the pleasure of speaking with Michael Olivares on ATR’s podcast Parent. Boss. Leader. Michael successfully transitioned from the Navy to a career in talent acquisition, while also turning his lifelong passion for boxing into a second role as a private coach. I was especially impressed by Michael’s time management skills as we discussed […]

You need to hire someone. Maybe a current employee is leaving, or better yet, business is so good you’re expanding your workforce. So, you post the opening on your website and… …you receive 573 résumés. Yikes! That’s a lot of résumés to sort through to try and find the best candidates. On a recent episode […]

What’s new in the world of work for 2025? In many ways, not much has changed. Instead, we’re seeing the continuation and strengthening of trends from recent years, rather than the emergence of anything truly groundbreaking. As businesses navigate the ongoing impacts of the pandemic, inflation, and a new administration in Washington, workforce planning and […]

I had the pleasure of speaking with Kia Mir Sanaei, Senior Director at Tandem Diabetes, recently on ATR International’s Parent. Boss. Leader. podcast. Kia’s career journey has been varied, but currently, he focuses on building agile teams centered on product innovation. I asked Kia for his advice on hiring, and he shared some great insights. […]

Sunnyvale, CA, November 7, 2024 –ATR International, a leading technical staffing and consulting firm, is pleased to announce that CEO and President Andrea Brenholz has been elected to a three-year term on the American Staffing Association’s (ASA) Board of Directors. The ASA elected its 2025 board officers and new members at the recent annual membership […]

Celebrating 36 Years of ATR International This past weekend marked ATR International’s 36th anniversary! On September 14, 1988, my parents officially opened ATR, a company born in part because of a misunderstanding. A Misunderstanding That Sparked an Idea My father, a Mechanical Engineer, was sent on an interview for a job in a shipyard. Oops—wrong […]

My parents founded ATR on September 14, 1988, which means that ATR’s anniversary is always a few weeks after the holiday each year. The combination of the end of summer and the approaching anniversary makes me reflective. My parents’ courage in taking the leap to become business owners is always a source of pride and […]