Mi Historia In my early days, I grew up at my grandparents’ business. I watched them help customers as I played with my favorite childhood toys. I loved being with them and eventually became fascinated by their work. I paid close attention and quickly volunteered to answer the phone and assist with customers’ questions – […]
Certification. Proposal. Supply Portal. These terms might strike fear in your heart if you’re familiar with them. But if you are a minority business trying to break into government and corporate supplier ranks, they are your best friends. And while they don’t necessarily suggest the most glamorous or fun parts of doing business, these terms […]
Santa Clara, CA – ATR International (ATR) has been named to the 2022 edition of Staffing Industry Analysts’ (SIA) list of diversity-owned staffing firms. The recognition on this year’s list, billed by SIA as “a great resource for the workforce solutions ecosystem,” is a direct reflection of ATR’s maturation into a diverse supplier of choice […]
We’re all prone to doomscrolling. With so much uncertainty and tumult in our newsfeeds, it can feel like 2022 is spiraling out of control. But there’s reason for optimism in the tech industry, and after reading ATR International’s 2022 Silicon Valley IT Salary Guide, you’ll understand why. All the latest salary figures you need are […]
I attended the Western Regional Minority Supplier Development Council’s (WRMSDC) 2022 Excellence in Supplier Diversity Awards Gala the other night, with an emphasis on the gala part! It was a great evening honoring wonderful, well-deserving people and organizations from across the supplier diversity community. It was the first in-person WRMSDC event since before the pandemic […]
Like so many of you, my family and I have been watching the war in Ukraine. We’ve been anxious, angry, and inspired – all in the same newscast. After two years of pandemic living, strong emotions and uncertainty are familiar feelings, but we hope and pray for solutions and peace. War, seemingly forever a part […]
At ATR International, ethical and respectable sales practices are embedded into our DNA. And recently, those values were noticed. Our team became the silver recipient of the 2022 Stevie® Awards for Ethics in Sales, and I am overjoyed and grateful for this recognition. When my immigrant parents founded ATR over 30 years ago, they overcame […]
April 11, 2022: ATR International is proud to announce the company is a Stevie® Awards silver recipient winner of the Sales Partnerships Ethics in Sales Award. The Sales Partnerships Ethics in Sales Award recognizes organizations for best practices and achievements in demonstrating the highest ethical standards in sales. Nominees submitted specific examples, case studies, and […]
To be more precise, Laura Munson, Angelique Solorio Alvarez, and I are each launching a podcast of our own on March 1st. Why, you ask? First, like so many of you, we’re hooked on listening to podcasts—few other formats can reproduce the intimacy and authenticity that comes from putting a microphone in front of a […]