The holiday season is a great opportunity to support minority business enterprises—commonly known as MBEs. Whether you want to show your employees and clients you appreciate them, or purchase a few extra goodies for yourself, if you’re buying it, there is likely a great diverse-owned supplier offering it. And if it’s not right in your […]
There is so much going on right now that it’s hard to keep up with everything. There have been so many important, life-altering changes to our schools, workplaces and homes. The pandemic, the ensuing economic effects, the ongoing fight for social justice – all are significantly impacting us, personally and professionally, in profound, often unsettling […]
The economic effects of the coronavirus have been widespread and the business landscape is drastically changed. Almost everyone has been affected in one way or another, some quite seriously. Unfortunately, women and minority owned businesses, many of which are small to midsize, face many challenges even in a good economy. A downturn can make things […]
What’s your story? Here at ATR, ours is one closely tied to the Minority Business Enterprise (MBE) community. It’s been a long journey over the course of three decades to get to the level of success we enjoy today, but we’ve never forgotten where we came from. As a woman and minority executive in Silicon […]
As a Hispanic woman with years of experience working in Silicon Valley, I’ve had the opportunity to connect with many female and minority professionals. Recently, I was promoted to the role of CEO/President of ATR, something I’ve worked towards my entire life. Recognizing the power of my new position, I find it more important than […]
We know growing a minority business is difficult because we’ve been there. We’ve gone through those days of uncertainty and struggle and have come out on the other side better for it. While all that pressure and hard work led to tremendous success, we would have loved a helping hand during that time. That’s why […]
As a Minority Business Owner, you know firsthand what it has taken to found and grow your company. In the beginning, you are not only the owner but likely it’s head salesperson, chief marketing officer, HR department, and more; the list goes on. You know the hard work that it takes to be in a […]
Certification through the National Minority Supplier Diversity Council (NMSDC) brings many benefits. Most MBEs regardless of size see the benefit of attending the larger events such as the national conference, but I have noticed over the years that more of the smaller MBEs take advantage of our seminars and workshops for valuable training and networking. […]
Networking. We are advised to do it, and with good reason: because it works. Most of us understand that, but do we truly understand how valuable and critical that support system is to business success?