1. Google Yourself Lately?
Alec Brownstein was a copywriter. A copywriter that wanted to work at “a really creative shop for really creative directors.” But instead of sending his resume, Alec decided to show off how creative he really was. He purchased AdWords on Google for the top 5 advertising executives at his most desirable advertising agencies. And when they Googled themselves, they saw Alec’s ad. It got him lot’s of attention and it also got him a job.
Some time back I read an article about a guy who wanted to work for Lego. So instead of sending a resume, he simply did what he does best. He built things out of Legos. Buildings, statues, bridges, anything he could think of. And after he completed each one he published pictures of his creations online. Lego eventually discovered him and gave him a job.
3. Save Me
In Ireland, the ‘jobless Paddy’ campaign got a huge amount of coverage. A marketing professional from Galway was disgruntled with the job opportunities in Ireland and was faced with having to leave the country in order to find work. As a last-ditch attempt, he paid for a high traffic billboard with the tagline ‘Save me from emigration’. The billboard included links to his social profiles where you could find out more about his expertise or support his campaign. He quickly received countless job interviews and eventually landed a job with Paddy Power. The campaign cost him €2,000 in advertising costs, but you can bet it was worth it.
Talk about creative. This guy made his “resume” into an interactive video. Its funny, creative, and informative. And it got him a job.