At ATR International, ethical and respectable sales practices are embedded into our DNA. And recently, those values were noticed. Our team became the silver recipient of the 2022 Stevie® Awards for Ethics in Sales, and I am overjoyed and grateful for this recognition.

When my immigrant parents founded ATR over 30 years ago, they overcame new cultural challenges with hard work. They instilled persistence and perseverance in me and in the company, and that is seen through our continued commitment to diversity and high ethical standards. With this rock-solid foundation of integrity, the culture of hard work and honesty continues to flourish, especially in our sales team. And you can see these from the framework of our process. 

The Foundational Sales Process

First and foremost, our sales personnel foster authentic and deep relationships. Laura Munson, VP of Sales & Strategy, and her team build connections with our clients on a level many other staffing firms fail to meet. Laura’s leadership exudes a people-first mentality, an infectious example that has truly shaped her team. They don’t take shortcuts but rather invest the time and effort to truly understand each person and their current pain points. This allows ATR to deliver high-quality talent and solutions consistently.

Second, our sales personnel study the needs of our potential clients. Our team doesn’t beat around the bush or dispense half-truths. We present forthright answers every time. If we can deliver on a potential client’s needs, we explain how this partnership will be in their best interest.

Step One: We explain how our TruRecruit process allows our team to provide the staffing industry’s first quality-certified recruiting process. Our recruiters know what questions to ask and how to find job seekers that will be the perfect fit for our clients.

Step Two: We show them our proven track record. We’ve been around long enough to know how things work. Our extensive industry experience and growing network deepens daily, and that affords our clients the best possible solutions for their business.

Step Three: We keep the short- and long-term goals in mind. We don’t want to just fill positions. We are committed to providing services and qualified professionals for the success of our clients, filling their current needs, and strengthening their business for the years to come.

Step Four: This one is critical. We realize some days we won’t be able to meet our clients’ needs. When that happens, we are upfront and honest about it. This goes not only for new connections but existing relationships as well. If a client no longer wants to be in contact with us, we respect that decision and will not push our services. Our commitment to ethical business practices means we don’t take shortchange quality or relationships—doing right by our people is not something we sacrifice.

Finally, the way we sell our services, evaluate solutions from every possible angle, and put all our cards on the table (i.e., no hidden markups or billings) sets our team up for success. Our entire business model cultivates genuine connections with our clients, contractors, internal staff, and local markets—it is the key to our successful delivery of managed services, recruiting payroll, and 1099 validation. Our brand promise of “Making the world a better place, one job at a time” has brought proven results for several companies, and that’s a promise we are committed to following through on every day.


Curious to find out more about our sales process and how our team can support your business in hiring needs? Take a look at our services and divisions today.


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